Washington Post: TikTok’s Singing Vegan

If you ever find yourself singing and dancing when you cook a great recipe, you and Gabrielle Reyes might just be on the same wavelength. Under the name One Great Vegan, Reyes is a joy to watch in the kitchen, where she pairs vibrant vegan meals with original music for her more than 220,000 fans on TikTok.

In this food creator’s Miami kitchen, there are no ingredient lists or silent preparations. Reyes, 30, opts for a more musical, hip-shaking routine that appeals to kids, teens and adults alike. So when the camera pans over a creamy vegan Alfredo, she’s right there in front of the camera, dancing and twirling her fork before widening her eyes for an exaggerated bite. Since she started posting in 2019, Reyes’s videos that transform cooking routines into whimsical food musicals have been viewed more than 11 million times.